Our Team

Rebecca Gutierrez, Founder

Mom to two young boys and avid Minnesota sports fan with a deep love of Mexican culture and beaches.

Hand-selected out of 10,000+ corporate employees to lead marketing for the Cartwheel app

Founding member of first-ever product team at Target; helped transition Target from waterfall to agile product development approach

Established product marketing discipline at Target

Grew Cartwheel app to 40M users (56% millennial base) maintaining a 20% MAU rate, a top 5 position in the app store (retail category) throughout its lifetime, and $5B+ sales

Led multiple technology platform integrations, including enterprise push notifications, mobile measurement and attribution

Helped inform Facebook & Instagram mobile app ad products and analytics platforms

Featured as a brand to follow in Instagram’s style guide for brands

Lindsay Troendle, VP of Marketing | Lead Strategist

Joined Limon in 2019 from GoDaddy, where she led acquisition strategies that delivered a 10x ROAS

Passionate about developing ad tech platform growth hacks & martech enhancements

Enabled dynamic targeting capabilities that resulted in 19% new customer growth

Built incrementality testing framework and methodologies, establishing performance baselines and channel success measurement

Mama to a tenacious toddler with another kiddo on the way. Aspiring DIY'er, mediocre gardener, and lover of good food accompanied by better wine