Case Studies
Women’s Apparel
20X ROAS While Acquiring Customers at Just $10 CPA
Client Overview
An ecommerce brand looking to scale new customer acquisition while maintaining profitability in a competitive paid advertising environment.
The Challenge
The brand needed to dramatically improve the efficiency of its paid media campaigns while continuing to grow. Existing campaigns were limiting scale, audience expansion, and creative performance—resulting in missed opportunities for profitable growth.
The Strategy
Limon restructured the account with a focus on three core areas:
Audience Expansion: Built and tested new audience segments to unlock scalable customer acquisition opportunities.
Creative Optimization: Introduced new creative concepts designed to increase engagement and conversion rates.
Advanced Media Buying: Implemented improved campaign structures and optimization strategies to maximize performance.
The Results
20X Return on Ad Spend (ROAS)
$10 Average Cost Per Acquisition (CPA) for New Customers
Significantly improved campaign scalability
By combining smarter audience targeting, high-performing creative, and advanced media buying strategies, Limon helped the brand acquire new customers at a fraction of typical industry costs while achieving exceptional return on ad spend.
Grocery Delivery & Subscription Service
40% Increase in Orders While Reducing CPA by 9%
Client Overview
A growing ecommerce brand seeking to improve paid social performance across multiple platforms while maintaining profitability.
The Challenge
The brand’s paid social campaigns lacked a cohesive structure across platforms, limiting efficiency and growth. Campaign architecture and strategy needed a complete overhaul to unlock stronger performance.
The Strategy
Limon rebuilt the brand’s paid social approach from the ground up, focusing on:
Cross-Platform Strategy: Aligning campaign structures across all social platforms for consistency and performance.
Campaign Architecture Optimization: Rebuilding account structures to improve efficiency and scalability.
Performance-Driven Media Buying: Implementing advanced optimization strategies to maximize results.
The Results
40% Increase in Orders
9% Decrease in Cost Per Acquisition
Improved campaign efficiency across all social platforms
By restructuring the entire paid social strategy and campaign architecture, Limon helped the brand generate significantly more orders while lowering customer acquisition costs.
Hospitality Mobile App with Subscription Model
100% Year-Over-Year Growth in Mobile App Installs
Client Overview
A growing brand with a mobile app looking to improve attribution accuracy and scale user acquisition through paid media.
The Challenge
The app’s tracking infrastructure was limiting campaign performance and optimization. Incomplete or unreliable event tracking made it difficult to accurately measure results and scale acquisition efforts across paid channels.
The Strategy
Limon led the implementation of a new event tracking framework by coordinating closely with the development team to ensure proper setup and measurement.
Key initiatives included:
SDK Event Implementation: Oversaw the development and deployment of new SDK event tracking to improve attribution accuracy.
Cross-Team Coordination: Managed collaboration between marketing and development teams to ensure seamless integration.
Performance Optimization: Enabled more accurate campaign optimization through improved event tracking and measurement.
The Results
100% Year-Over-Year Growth in Mobile App Installs
Improved tracking accuracy and attribution
Stronger campaign optimization across paid channels
By implementing a robust SDK event framework and aligning development and marketing teams, Limon enabled the brand to significantly scale mobile app installs while improving measurement and campaign performance.